In Move to Digital TV, Some Will Be Left Behind : September 14, 2008 at 9:28 am
The digital TV transition, according to Brain Stelter, government and the broadcast industry are running a $1 billion consumer education campaign, including commercials that have stared to become almost intrusive to people who watch television regularly. The broadcast television stations will swith to a digital signal from an analog signal on Feb 17,2009. Televisions connected to cable or satellite service will not be affected. But older television sets that receive over-the-air singlas will need to be affected. (Some newer sets are equipped for digital signals). Affected consuers will bear at least some additional cost and will have to make a decision whether to buy a box or a more expensive set, almosst certainly factorsw in their delayed response to the edcational campaign. The digital TV transition could have a significant impact on the television ratings maintained by Nielsen and relied on by networks and advertisers. If older TV sets simply drop out next February, viewer numbers and ratings wil drop, hurting the local stations and television networks that sell advertising time tied to those ratings.
the president of the National Association of Braodcasers, repeatedly promised to “leave no TV set behind” during the transition.
“This is like leaving a home that you’ve lived in happiy for many years, a home you’ve grown up in, but now a home you’ve grown out of,” he said. “it’s time to move on.”
http://www.nytimes.com/2008/05/27/business/media/27adcol.html?scp=7&sq=digital%20tv&st=cse
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case study: Transition between old analog TV to new Digital TV = digital TV transition
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