Yoo-Kyung Han (Korina) Korina’s Design Thinking

the technology designer or employed in such a way as the alter people’s behaviour. According to Wired …

“Ford and Honda’s next-gen instrument clusters feature trees (a vine in Ford’s case) that grow more lush as drivers learn to hypermile — the fine art of maximizing fuel economy. Leaves grow like crabgrass in springtime if you use a light touch on the accelerator and go easy on the brakes. Drive like Jimmie Johnson and they’ll wither faster than General Motors stock.

The idea, says Honda VP Dan Bonawitz, is “to help drivers improve their efficient driving skills by making the hybrid experience more fun and rewarding.”

The article also includes reflections by Clifford Nass, which some of you with a background in HCI or interaction design might know from the lovely book he wrote together with Byron Reeves several years ago: “The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places”