Yoo-Kyung Han (Korina) Korina’s Design Thinking

Whether or not you call it “design,” Coca-Cola is beginning to show some of the savvy that originally helped to make it the most widely recognized brand in the world.

According to the Turner’s firm, “they decided to take the job, and the resulting work— a cups-to-trucks redesign that replaced the cluttered imagery on the market with a simple update of Coke’s classic branding—won the Grand Prix at Cannes. Turner says Butler and the design leaders at Coca-Cola North America “have tirelessly advocated for good design. That’s really why the good stuff is happening.”"